CENDRINE AUGUERES
Research Professor
Research department
Human, Economic and Social Sciences Department
Areas of Research / Development / Consulting
Consumer perception of food quality
- global consumption trends, quality criteria and perception of food labels (members of the Infaaqt Chair)
- characterization of awareness and future changes among the younger generations
- consumer paradoxes
Subjects taught
- Marketing in agriculture and agri-food
- International trade in agricultural and agri-food products
Training
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Graduate of TBS (Toulouse Business School) – 1994
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Master’s degree in marketing – research course – IAE Toulouse – 2005
Professional experience
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1994–2005 Management of marketing operations for French mass-marketing food retailers
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2006–2016 Consulting & operational management for agri-food companies on marketing projects
Responsibility
Head of the International Trade in Agricultural and Agri-Food Products DA (specific area of interest)