MELISE MACHADO
Research Professor in food industry marketing
Research department
Human, Economic and Social Sciences Department
Subject taught
The fundamentals of marketing
Areas of Research / Development / Consulting
My scientific expertise lies in the field of institutional economics and focuses on the analysis of coordination mechanisms in innovative agri-food systems. I study collective initiatives to market agri-food products by or for farmers, particularly in the context of territorialized systems.
Responsibilities
- 2 teaching units on the fundamentals of marketing (FISE (initial training with student status) – FISA (initial training with apprentice status))
- The mass-market retail option
- The “Management of Food Product Marketing” DA (specific area of interest)
Training
PhD in Production Engineering
Professional experience
- 2008-Present Research Professor in Marketing in the Agri-food Sectors
- 2005–2007 Lecturer in Marketing – Fundação de Ensino Eurípedes Soares da Rocha – Centro Universitário Eurípedes de Marília, São Paulo, Brazil
Publications
- Bouroullec, M. D. M. (2020). Les différentes gouvernances des circuits courts alimentaires de vente en ligne collective. Economie Rurale, 1(371), 59–75. https://doi.org/10.4000/economierurale.7521
- Guimarães, A. F., Malanski, P. D., Schiavi, S. M. de A., and Bouroullec, M. D. M. (2023). Governance in agri-food global value chain: the scientific field in the recent 15 years. Revista de Economia e Sociologia Rural, 61(3). https://doi.org/10.1590/1806-9479.2022.260595
- Sudré, C. A. G. W., Souza, J. P., and Bouroullec, M. (2023). Mechanisms of property rights protection in dairy agro-industrial systems: A study in Paraná, Brazil, and old Midi-Pyrénées, France. RAM. Revista de Administração Mackenzie, 24(4). https://doi.org/10.1590/1678-6971/eramr230171.pt
- Bouroullec, M. D. M., and Wallet, F. (2023). Les rôles multiples des circuits courts alimentaires de proximité dans le programme LEADER : le cas des GAL d’Occitanie. Revue d’Économie Régionale & Urbaine, 4, 523–549. https://doi.org/10.3917/reru.234.0523
- Magrini, M.-B., Bettoni, L., Bouroullec-Machado, M., Cholez, C., Dervillé, M., Krajeski, D., and Nguyen, G. (2023). Quelle singularité des contrats sur la production, en France, dans un contexte de transition des filières agricoles ? Économie rurale, 385(3), pp. 7-24, https://doi.org/10.4000/economierurale.11830
- Bavec, S., Bouroullec-Machado, M., and Raynaud, E. (2023). Mécanismes de gouvernance dans les plateformes d’approvisionnement alimentaire territorialisé : le cas en produits frais en Occitanie. Économie rurale, 385(3), pp. 119-140, https://doi.org/10.4000/economierurale.11484
UMR (Joint Research Unit)
UMR AGIR (Agroecology, Innovations and Ruralities)