Every Friday we’ll talk about a new word to give you a tiny glimpse at everything our students learn in the program. Today’s word is « véraison », and this is indeed a very seasonal one! « Véraison » or « veraison » is the change of color in grape berries. It signals the onset of ripening, and many chemicals processes Lire plus

What is your expertise, what do you teach, what are you bringing to the program? I’m a professor at Purpan where I teach mostly Marketing, with an emphasis on international and digital. I worked for a big advertising firm for years so I have extensive experience in advising global brands on smarter strategies and this Lire plus

CSR is the key competitivity factor of the future « Where does the product come from? Who created it? Who made it? Is it cruelty-free? What is its impact on health, the environment and climate change? » So many questions brands have to face today. A luxury brand which doesn’t embrace Corporate Social Responsibility now Lire plus

This is our Magnolia flower! We introduce to you: our very own Magnolia. This symbol is based on the flower of our very own Magnolia Grandiflora « Purpan ». How gorgeous is this flower? They grow on a big tree which is one of the first things you see on campus as you walk uphill towards the Lire plus

What does this represent for you? As we’re unveiling our logo, we’d like to know what you think this symbol represents. Let us know on our social channels and follow us for more clues.

What are the true foundations of luxury? Luxury is often believed to rely solely on marketing, creating value through marketing, branding, international development and selective retailing. We all have images in our heads of celebrities drinking champagne, red carpets, wonderful department stores windows. These clichés are seen all around the world. But limiting luxury to Lire plus